Everything wrong with “Riding for a cause” in India.

Home / kickass information / Everything wrong with “Riding for a cause” in India.

Everything wrong with “Riding for a cause” in India.

This article is going to piss off a lot of people but it is something that needs to be told.

Before I start my rant, let me ask a couple of questions to everyone organizing and taking part in the plethora of “rides for a cause” in our country.

What is riding for a cause?

Let’s start with the basics. What does it imply to ride for a cause? It basically means that a group or a bunch of individuals getting together for a common goal of doing something good for the society. It’s as simple as that. The goal need not be a national problem of ending poverty or fighting corruption. If the core idea is to do something for the society, the ride can be done in your own neighbourhood where you can do something as simple as giving free water to people on a hot day.

Why do you need to ride for a cause?

This is the most important question of them all! Why a group of individuals or a club needs to ride for a cause? The answer to this should be that the group or club identifies an issue in the society and they feel that by their collective action, they can make a difference in the lives of the people suffering from the said issue. Unfortunately, the reality is far from it in most cases.

Now lemme give you two classic examples of how we screw things up.

  1. A bunch of guys who ride motorcycles get together and form a group. (Why do they form a NEW group and not join any of the established groups is a topic on which I will rant about some other day). Come 15th August (or any other day of national importance) and the leader of the pack realizes that every other group in his city is “riding for a cause”. He brings together his troops, finds the lamest of issues for which he or any of his jokers have zero idea about and decides that he is going to ride from point A to point B in the city to “solve” the issue. To put things into perspective, let’s assume that the group is riding to “save the girl child”. He then gathers scores of bikers and rides from point A to point B in all his riding gear glory, disrupting traffic all along the way. To make matters worse, he calls all his friends from the media to “cover” the “epic” ride and then shamelessly shares print stories and local news clippings for the rest of the week. How many girl child he saves? ZERO.

These bikers riding to fuck cancer! 

New Picture

These bikers promoting equality by organizing an “enfield only” ride!

RD-Poster

These bikers organizing a useless rally from point A to point B with a plethora of sponsors and media coveraqge!

New Picture (3)

These riders riding to save tress by riding without helmets!

New Picture (1)

 

  1. A very rich professional (or a bunch of rich professionals) realizes that his life sucks and he needs to be famous. He decides to go on a Pan-India road trip on his motorcycle and to get more leverage out of his once in a lifetime trip, he decides to add a cause to his ride. The most famous cause for these Pan-India riders is to “promote road safety”. He then creates a Facebook page for his “epic” ride, gathers sponsors, customizes everything from t-shirts to flags and then starts to promote about his ride months in advance. By the time he starts, his cojones shrink and his Pan-India ride is reduced to a Golden-Quadrilateral ride or a Delhi-Mumbai ride. He rides for about 10 days, clicks and shares gazillions of pictures, gives exclusive interviews to local media everywhere he goes and comes back home a hero. How many accidents does he prevent? ZERO.

 

Stop violence against women by riding to 14 states, but how?

biker-boys-ride-route

 

Is there a way to stop this madness? Yes, by giving more importance to the cause rather than giving more importance to being famous. Here are a few alternatives in which we can do things differently.

  1. We do not need to do a “ride for a cause” just because everyone else is doing it. Instead, if we come across a group which is putting the cause above personal interests then we should not hesitate to join them.
  2. Doing a rally from point A to point B is a waste of time, energy and resources. Instead we can ride to a group of people or an organization who really need our help, we can spend time with them and we can contribute to make their lives better. For example, if the idea is to promote education, we can ride to an orphanage or a school which runs on government or external aid; we can spend time with the unfortunate kids, contribute money from our “booze” fund and help them in whichever small way possible.
  3. If someone decides to explore our beautiful country on a motorcycle. He can simply do that without all the gung-ho, the sponsors, the media and the publicity of the cause attached to it.
  4. Being responsible riders, we all want to promote road safety. While the idea is noble, we falter in the execution more often than not. Most of us think that if a hundred bikers ride across the city wearing all the riding gear, people who watch us will learn from us. I have also taken part in many such rides and come to realize that it does not good. Instead, we can reach out to schools and colleges and educate the next generation about road safety with interactive presentations. It is always easy to mould the youth towards good things in their adolescence rather than making them understand things when they have grown up.

These are only some of the ways in which we can make a difference; there are so many more ways. The whole idea is to realize the futility of riding for a cause just for the heck of it or even worse, to get famous! While the situation is grim, there are some exceptions which truly set examples on how to ride for a cause. A big shout out to these groups for riding for a cause, the right way.

This group of riders vaccinating over 250 street dogs!

New Picture (4)

This group of riders giving the police a hug and thanking them!

3

Image courtesy –  bikers for good

This group of riders distributing clothes to the homeless!

New Picture (2)

Do you agree or disagree with my views? Let me know in the comments below.

All images courtesy

Ramneek
Ramneek
Ramneek – Born with a wanderlust and a love for telling stories with his words, Ramneek has been riding his puny but humble Pulsar all across the country. He presently pulls himself out his of bed every morning to go to work in a multinational corporation and his biggest desire in life is to live life on the road with his favorite partner. Kickassmotorcycling is his brainchild and he is the creative force behind the website. To get in touch with him click on the "Kickass Team" above.
Recent Posts
Showing 31 comments
  • Ankush jasrotia
    Reply

    Am with you buddy…. If you are riding for a cause then that needs to be fulfilled. Riding for fun on the name of some cause is just not done.
    Thanks

    • Ramneek
      Reply

      Glad you liked the article buddy. Don’t forget to spread the word.. :-)

  • LAL SINGH
    Reply

    Fully agree with you. I do agree doing small noble deeds is the right way of promoting a cause. Would surely endeavor to do my bit betterment of society and helping the not so fortunate souls. Regards to all like minded friends.

    • Ramneek
      Reply

      Thanks for writing in buddy. Let’s hope everyone learns from reading this. Don’t forget to share the article..
      :-)

  • siva dhanush
    Reply

    I agree with most things here but what the chennai superbikers did was pretty much usefull ! The rode to 14 states and visited more than 20NGOs and donated 40k to each and every NGO they visit ! HOWS THAT RIDE FOR A CAUSE ?

    • Ramneek
      Reply

      Hi Siva, you’re the first person saying that they donated money to the NGOs buddy. They had widely publicized their ride but not a single press article stated that they had donated any money to the NGOs. I will be more than happy if what you say is true.
      :-)

      • Rohit
        Reply

        Wat proof u need tat we donated money to the women NGO’s??

      • Rohit
        Reply

        I have all the articles of newspaper which posted about us and the money we spent on women NGO’s

        • Ramneek
          Reply

          Hi Rohit, thanks for writing in. We both have known each other on social media for quite sometime now. Let me start by saying that my intention is not to offend anyone. The point that I am trying to drive home is much bigger and beyond the interest of any single person or group. I disagree on the fact that you feel that I have not done proper research on this article. I have read almost all online media releases about the ride in question. Interestingly, every media release is claiming that you have donated different amounts during your ride starting from Rs 10000 to Rs 40000 as claimed by Siva in the comment above. That itself makes me question the credibility of it all. I also went through your social media profile thoroughly and couldn’t come up with anything concrete when it comes to donating.

          Regardless, i would like to conclude saying that I have no personal qualms with you or your group. If there is anything that offends you in this article, all you have to do is just ask me to take it down.

          I hope we all are matured enough to think about the bigger picture of this article.

          Cheers man!

          :-)

      • siva dhanush
        Reply

        I have a pic of them donating money sir ! I was a witness too when they donated to an NGO in a particular city called trivandrum ! I have pics too ;) i can send it but im not able to post pics here :)

  • gurpal
    Reply

    Very well written article. .. totally agree with you

    • Ramneek
      Reply

      Thanks Gurpal, Don’t forget to spread the word. :)

  • Shantanu
    Reply

    Exactly . We collar street dogs with reflective collars to prevent roadkills every month . Pune city ktm showrooms and riders were more than happy to get their hands dirty and collar 250 dogs that day :)

    • Ramneek
      Reply

      Very well said Shantanu, I hope the perception will change after people read this. Do share the article. :)

  • ramoo
    Reply

    Tru enough bro.. Even my friend’s friend rode to kashmir to promote road safety becaz his friend passed away in a road accident he might ve did it truly for his friend but only god knows what he achieved by it, an article came up in d end that sums it all.. Instead he could ve spent that 30 days in a state or even a city to create an awareness in school or college…

    • Ramneek
      Reply

      Exactly buddy, why don’t people go to schools and colleges and teach the next generation to be responsible riders. It will much more easier and effective.

  • Vykier
    Reply

    There is a lot of truth in the article. Doing a ride for a cause must actively involve addressing the issue. What many do is just advertise the cause… which sadly is what many shallow marketing heads want as well, exposure and media impressions. Frankly, there are plenty of bikers who’d happily advertise a cause pan anywhere, its nothing greatly unique. However, like you said, addressing a cause even in your own neighborhood in actuality is more commendable and efficient to the purpose.

  • Ramneek
    Reply

    Lets hope this article puts some sense in the head of these people. Thanks for reading.
    :)

  • Mayank Mohta
    Reply

    A good read and a tight slap for fame mongers.

    • Ramneek
      Reply

      Hey Mayank, thanks a ton. Dont forget to share it. :)

  • Biru
    Reply

    Great article indeed.This reality is going viral in SM.Good luck with the comments and replies :D :P

    • Ramneek
      Reply

      Hi Biru, Thanks man. I am having a gala time with the comments. Don’t forget to make it more viral. ;)

  • Vishhal Anand
    Reply

    I see eye to eye with your thoughts, and that’s why I no more waste time and energy. Thanks for this candid and true article. Hope people take this in positive manner.

    • Ramneek
      Reply

      Your comment made me really happy Vishhal. All my efforts in writing this article seem worth it. Do share it with all your biker buddies. :)

  • Bhavesh Kanani
    Reply

    Man o man … Seems as if I am reading my own thoughts and that’s why I stopped going on such stupid aimless rides after d first instance. Love it idea of giving away booze fund. Actually, one should not do such RIDE at all and give away petrol money… After all one dusnt need to ride too far to find needy ppl. Just look around and u will find a cause to spend petrol money on.

    • Ramneek
      Reply

      Hey Bhavesh, Thanks for writing in. It seems this has been the feeling of many of us. I just put words to the feelings. Lets hope this article changes the perception of at least some people. Do share it with your friends. :)

  • Tejus
    Reply

    Totally agree !!!

    • Ramneek
      Reply

      Thanks! :) Share it with all your friends. :)

  • Amit Dutta
    Reply

    Very well written. Fully agree with you. Hope it opens the eyes of so called ’cause riders’.

    • Ramneek
      Reply

      I sincerely hope that happens Amit. Don’t forget to share. :-)

  • ALOK SHARMA
    Reply

    it was a treat to read your article. India is a land of flash and pomp. And that’s what most of it is all about. Totally agree with you. There is a saying,” empty vessels make much noise.” and that’s what most of these rides are all about.

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search

11169410_1088788177802220_7516413255902790976_o (1)DSC_0140